Challenges, Charity & Chickens - The 2014 AIPP Nikon Event

Rachael Bentick is co-owner of Sydney's award winning studio, Inlighten Photography. In this talk, she explains the importance of creating an amazing album design that will wow your clients. She also covers studio branding, creating an team and delivering an amazing client experience! Features TDA software and Albums Australia.

Me speaking about my passion for presenting wedding photos in albums.

Me speaking about my passion for presenting wedding photos in albums.

After any seminar, it's important to take the time to reflect on everything that's been learnt.  Feeling inspired and energised is awesome, but if what you've learnt isn't put into practise, you're just spinning the same hamster wheel - only faster!

So after three days of listening to some of the best speakers in the world, and giving it a shot myself for the first time (Thanks Albums Australia!) what did I take from this year’s Event?

Challenges

We all face challenges, whether they be technical, business or personal. As a mum of two, I certainly related to seeing Alexia Sinclair continuing to follow her passion as a Fine Art Photographer, with babe in arms behind the lens.

For me, The Event delivered 2 things - Education and Inspiration.

Created by Australian Fine Art Photographer Alexia Sinclair

Created by Australian Fine Art Photographer Alexia Sinclair

Having the knowledge and the passion to push on when things get tough are the two things you need to succeed, whether you consider your photography to be an art form or a business. As the owner of a wedding photography studio, I know business will have its ups and downs, and sometimes it can feel overwhelming.

Through The Event I was reminded that I'm not the only ones facing challenges.

We heard from photographers who are choosing to take on challenges, like Stephen Dupont, who is telling the stories of struggling cultures that have no way of speaking up for themselves. Someone who is truly making a difference in this world through his camera.

We felt inspired by the challenges faced by adventure photographer Heather Swan, who is combining her two passions, photography and extreme sports, with breathtaking results. And delved into our softer side, appreciating the challenges faced by Kelly Brown in capturing newborn photography and Victoria Berekmeri in the specialist area of birth photography.

We learnt how Jerry Ghionis overcomes challenges by using what is around him on his shoots, and discovered his latest secret weapon in business – his wife Melissa! Their delivery of practical tools you can use to improve your every day shooting and business performance was exceptional.

Whether your challenge is to save the world, shoot fine art in a frozen castle or develop the profitability of your business, The Event had speakers that delivered both education and inspiration.

Charity

In general, photographers are a pretty generous bunch. By nature, they seek out the beauty and stories in the world, to capture and share.  Maybe this converts to a charitable nature.

Witnessing the raising of $16,000 at auction, for a photo of a photographer taken by another photographer at the Event, was a definite highlight - Not to mention how much more was raised at the following night's Gala Auction.

$16,000 raised for charity at the Nikon Dinner, in the auction of two 1/2 prints by Mandarine Montgomery.

$16,000 raised for charity at the Nikon Dinner, in the auction of two 1/2 prints by Mandarine Montgomery.

This moment also highlighted to me how lucky we are as an industry to have such amazing sponsors and suppliers supporting us. Nikon, Digidirect, Albums Australia and all of the other trade partners participated in the Trade Expo as a fantastic way to showcase the new products and services available to all of us.

Chickens

The Mexican themed Nikon Dinner, complete with chicken inspired photobooth!

The Mexican themed Nikon Dinner, complete with chicken inspired photobooth!

It wouldn't be an AIPP Event without the parties. And what is a party without a chicken in a photobooth!

In a world where social connections and “Who you know” is growing ever more important, taking the opportunity to meet new people in the photography industry shouldn't be down played. Aerial acts, the Mexican themed Nikon Night and of course the Gala Evening with Charity Auction helped to break down the walls, and start relationships across photography styles and businesses (Not to mention “that seat” in the elevator!).

So now is the time to jump on your fave social media (I'm still kickin' it old school on Facebook) maintain these new found connections and really take our photography and businesses from ordinary to extraordinary! 

See you in Perth in 2015 xx

Rachael Bentick

Inlighten Photography

The 2014 AIPP Nikon Event Gala Dinner, at the Royal Pines Resort on the Gold Coast

The 2014 AIPP Nikon Event Gala Dinner, at the Royal Pines Resort on the Gold Coast